Email marketing and social media are essential in building an audience for your business and require a place in your communication strategy – from brand awareness to consideration/conversion to direct response and building a loyal client.
Are you using infographics as part of your content strategy? No? Then you are missing out on valuable marketing opportunities to develop and share compelling content. Read to get started!
Not all content is created equally, so a marketing communications strategy must be developed to build your email lists. This strategy includes lead magnets within programs, events, and dedicated marketing tactics.
In my career I have a distinct perspective on what it takes to create successful, engaging marketing and sales content.
And there is one essential rule that many overlook: It’s not about you.
It’s been 20 years since I removed my wristwatch. I had experienced a run of stressful life events and was living in constant overdrive when I heard a radio talk show host espouse the idea that watches contribute to high anxiety.