


Are we headed for social media divorce?
In every relationship, there comes a time when it really hits home just how much effort is required to make it last. Sometimes, it just isn’t worth it. Our collective honeymoon with social media is now a distant memory. Regardless of what platforms you’ve used as a...
Unfiltered Thoughts: Unlocking Wisdom – A Letter to My Younger Self
As another year draws to a close, it’s a natural time to reflect on the journey that has brought us to this moment with gratitude and, perhaps most importantly, introspection. While that sounds like a Hallmark movie in the making, introspection can be a pain in the...
Unfiltered Thoughts: Humility in Leadership
Qualities of a leader: strong, confident, innovative, with great charisma. Right? That’s what many of us believe. But what about humility? Does being humble belong on that list? I read an article in the Wall Street Journal last week that aroused this curiosity and my...
The Role of Email Marketing vs. Social Media?
Email marketing and social media are essential in building an audience for your business and require a place in your communication strategy – from brand awareness to consideration/conversion to direct response and building a loyal client.

The secret to engaging content: It’s not about you
In my career I have a distinct perspective on what it takes to create successful, engaging marketing and sales content.
And there is one essential rule that many overlook: It’s not about you.