(416) 580 - 1749 info@okpmw.com

– CONTENT THAT CONVERTS –

Partners dedicated to your growth.

– WHAT WE DO –

Our capabilities

We partner with our clients to produce differentiated thought leadership, solutions-oriented and sales enablement content, and we handle every detail. All content is produced by senior writers, and all projects and programs are managed by senior practitioners.

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PMW Process - THOUGHT LEADERSHIP

Thought Leadership

PMW has an extensive team of consultants, strategists, and content developers who are reliable sources of thought leadership and insightful information needed to develop compelling communications and content that can successfully influence others.

Our core capabilities include:

  • Strategy/ strategic leadership of programs
  • Program/ project management
  • Strategic consulting
  • Ideation and brainstorming
  • Content development

Strategic, Differentiated Content

On-demand content planning, research, and development. We work closely with your subject matter experts to produce compelling stories and articles that capture the attention of your audience and stimulate sales discussions.

PMW will work closely with your teams and support all aspects of these projects.

Custom communications could include:

  • Messaging
  • Thought leadership story
  • Blog
  • Case study
  • Solutions-oriented article
  • Situation / capabilities brief
  • Profile
  • White paper
  • eBook / eZine
  • Script
  • Speech
  • Visual storytelling
  • Sales battlecard / win / playbook
    PMW_Case Study
    PMW_Go-To Marketing Programs

    Go-To-Market Programs

    End-to-end as a service content-driven lead generation programs with a range of lead magnet, design, distribution, and amplification options—from web presence to social outreach to syndication. We work closely with your team to develop integrated, content-driven programs that advance your sales and marketing objectives.  

    Examples:

    • Digital and print magazines
    • eNewsletters
    • Partner marketing
    • Visual storytelling

    – HOW WE DO IT –

    Our process + approach to how we work.

    PMW has built a proven process based on our client’s needs.  We often provide the support that they didn’t even know they needed. Our process is based on principles that have been instrumental in our success.

    We believe strongly in partnering with our clients and immersing ourselves in their business so we can develop and produce compelling content and communications that inspire actions, drive results, and exceed our client’s expectations.

    – WHY PMW? –

    Our numbers tell a compelling story…

    20+

    years in business

    100+

    clients helped

    1,000’s

    STORIES created

    PMW_Case Study_Cisco

    – CASE STUDY –

    Content that is Converting

    Awareness and Demand Generation: Cisco SMB dynamo

    CLIENT CHALLENGE

    Cisco has always had tremendous brand awareness in the enterprise market, but the company’s small business solutions and related partner offerings are far less known.

    PMW was tasked with developing a content-driven marketing program to address this sizeable gap, helping increase awareness and demand generation for Cisco SMB teams and partners worldwide.

    PMW SOLUTION

    We started small, engaging Cisco partners, customers, and thought leaders to develop a series of SMB-focused stories and articles that were originally published as blogs.

    As the collection of stories – as well as internal and external excitement for more – grew, we packaged them into themes and created a new brand property: SMB dynamo.

    OUTCOMES

    • What started as a series of blogs is now a successful e-zine, dynamic content hub, and multichannel marketing engine for multiple Cisco teams and partners.
    • More than 600 PDF downloads on average over the first four editions
    • Readership in 59 countries
    • Over 35 stories focused on technology trends, digital journeys, and expert perspectives

    - KIND WORDS -

    - OUTSTANDING STORYTELLERS -

    PMW has a team of outstanding storytellers. In the years I’ve worked with them, I have been continually amazed at their ability to synthesize and distill complex topics and inputs. They elevate the conversation to make it meaningful for our audience of business and technology decision-makers.
    Adrian den Hartog, Americas Field Marketing, Cisco Systems, Inc.

    - QUALITY CONTENT -

    “…PMW worked relentlessly to interview key constituents within the end-user and channel organizations involved in the technology solutions, and to produce quality content.”
    Bob Martin, Marketing Programs Manager Intel of Canada Ltd.

    - PROMPT, EFFECTIVE ACTION -

    The PMW team has an uncanny ability to sound out project requirements, often identifying and stating objectives before the client does, and reformulating them back in clear terms that give everyone involved a solid starting point for prompt, effective action.
    Andrew Brooks, Writer
    .

    - HEART OF THE STORY -

    PMW has never failed to raise the quality of our content or deliver on time and within budget. The team quickly gets to the heart of the story and deliver content that resonates with our key audiences.
    Scott Franklin, IntelliSecure
    .

    - OUTSTANDING STORYTELLERS -

    For years I had wanted to create a publication exclusively for the Education sector in Canada. I tried a few avenues, but all came up short. I was introduced to PMW and began brainstorming on ways to reach this audience in a meaningful and relevant way. Once we landed on a concept, PMW did the rest. The magazine, which was created in both digital and print, instantly became a sales tool, an anticipated industry magazine and a place where teachers, IT staff and executives in the sector were proud to contribute to. Microsoft Education now recognizes this magazine as a worldwide best practice.

    Nicole Pollak, Public Sector Marketing Manager, Microsoft Canada

    – CONTENT THAT CONVERTS –

    We are a good fit if…

    YOU NEED...

    A partner that brings thought leadership, high-touch management and an innovative approach that will go deep in understanding your business to build exceptional communications that will engage and drive action with your customers and prospects.

    • Thought leadership
    • Strategic planning and high-touch program management
    • Expertise in developing compelling content and communications that inspire action and drive results

    YOU WANT...

    High-touch attentive, personal service that leads to long-lasting relationships based on trust to build your communications.

    A team of highly skilled and experienced individuals that are known for driving projects and programs forward.

    YOU'D LIKE...

    • Exceptional craftspeople developing your communications
    • Communications that drive results
    • Your expectations to be exceeded
    - GET IN TOUCH -

    Let's talk about how your content can convert with PMW.

    We can help you build your content library or repurpose and curate existing work. Whatever your content needs, PMW will help you achieve your business goals.