When customer advocacy is prioritized and proactively managed from end to end, it has a sweeping impact both inside and outside an organization:
- Sales—Identification and sharing of best practices, competitive insights, market dynamics, and customer catalysts
- Marketing—Promotional materials and testimonials that can be leveraged in many ways across multiple channels
- Customer experience—A reciprocal showcase that strengthens customer relationships and stimulates additional opportunities
Case in point
Multidimensional impact and value
PMW interviewed a Cisco account team that had recently inked a deal with Interstates. The 30-minute discovery session led to:
Sales education and enablement
- Internal win brief and best practices shared with Cisco’s global organization
Promotional marketing
Customer evangelism
- Live event presentation
- Customer-facing roundtable
- Analyst briefing
Third-party media coverage
Social amplification
Holistic customer advocacy is a specialty of Partner Marketing Works (PMW) Inc. Using an agile, cost-effective, two-person model, we’ve helped some of the world’s most successful companies breathe new life into their advocacy, marketing, and sales programs.
Delivering high-touch, high-speed, high-quality content services—on-demand and at scale—we can do the same for you. Learn more
