Executive Learning

Sales Conversations with CFOs — Giving salespeople the language and tools to communicate with finance executives

As a sales person, you might be working with your client’s finance staff (selling a deal to your customer), or with your company’s finance staff (selling a deal to your management), or selling directly to finance executives (i.e. information technology). In most cases, providing financial justification is the most effective way to close a deal.

But many sales people have not had the opportunity to learn the language and tools of finance. And it is very difficult to learn accounting and finance without help.

Sales Conversations with CFOs is a two-day program that will give you the language and tools to initiate and sustain working relationships with finance executives and to tailor proposals to meet their needs so you can close more deals.

The program is delivered by Professor Tony Dimnik  – one of the top executive educators in the world. Professor Dimnik has distilled the accounting and finance concepts and tools taught in MBA courses into a program relevant to sales and marketing.

Professor Dimnik is an engaging presenter and his teaching style relates to salespeople. See how other salespeople rate Professor Dimnik’s teaching style and content.