The Power of the Interview

Posted on Jan 26, 2015

One of the first assumptions people make when they discover I’m a writer is that I only write about familiar subjects. When they learn I cover just about anything – from robotics, big data and image-guided surgery to education, the chemical industry and home décor – they question how it’s possible. The answer is easy. As a content developer, the most important step is finding the right subject matter expert. Then you have to ask great questions – and never be afraid to pose a stupid one. Of course, it pays to do research ahead of time and come prepared with intelligent queries. But once you understand how important the interview is to the writing process, literally no topic is out of reach.